How to make better marketing decisions by working backwards
Work backwards from the decisions you need to make. Then finding the right data gets so much easier.
MBA
What are distribution channels and how can they help grow a business?
How do we put our products in the hands of our customers in the most valuable and profitable way? A certain kind of distribution is the secret.
How to increase your ROI by 35% with integrated marketing campaigns
Single-channel marketing campaigns can bring in money, but adding channels is where you start to see real returns and a nice bump to effectiveness and ROI.
Harvesting value: How to price Saas and other products better
Too many businesses leave money in the market when they could be wildly profitably. Scroll to the Value-based Pricing section to see why.
How to build successful products your customers want to buy
Products are made up of three parts, only one of which we actually see. The other two are harder to define, but critical to getting a product right.