Work backwards from the decisions you need to make. Then finding the right data gets so much easier.
How do we put our products in the hands of our customers in the most valuable and profitable way? A certain kind of distribution is the secret.
Single-channel marketing campaigns can bring in money, but adding channels is where you start to see real returns and a nice bump to effectiveness and ROI.
Too many businesses leave money in the market when they could be wildly profitably. Scroll to the Value-based Pricing section to see why.
Products are made up of three parts, only one of which we actually see. The other two are harder to define, but critical to getting a product right.