Peter Preston: Blog, Notes, Learnings and More

Explaining day-to-day product marketing and the strategies that drive good growth. Yup, that's it.

Featured articles

New Saas features need love too: 9 steps to launch your next feature

New Saas features need love too: 9 steps to launch your next feature

Simple but effective branding advice from 5 marketing giants

The fast and practical way to squeeze more content from your videos

The fast and practical way to squeeze more content from your videos

How to spend a little to make a big impact with this simple video studio

How to spend a little to make a big impact with this simple video studio

A simple step by step guide to building your best content calendar yet

A simple step by step guide to building your best content calendar yet

How to make more business content and reach more people

How to make more business content and reach more people

11 places to find inspiration for a killer content plan

11 places to find inspiration for a killer content plan

How to measure the success of your Saas content for growth

How to measure the success of your Saas content for growth

What makes customers say no? Figure this out (plus more) to find great content ideas

What makes customers say no? Figure this out (plus more) to find great content ideas

Building a Saas in 2022: Burn the roadmap and engage customers

Building a Saas in 2022: Burn the roadmap and engage customers

Why new mediums matter so much and 5 takeaways from Clubhouse’s rise and (maybe) fall

Why new mediums matter so much and 5 takeaways from Clubhouse’s rise and (maybe) fall

What are distribution channels and how can they help grow a business?

What are distribution channels and how can they help grow a business?

How to increase your ROI by 35% with integrated marketing campaigns

How to increase your ROI by 35% with integrated marketing campaigns

Harvesting value: How to price Saas and other products better

Harvesting value: How to price Saas and other products better

How to build successful products your customers want to buy

How to build successful products your customers want to buy

Unused marketing capacity: The simple concept that made Uber huge can grow your business too

Unused marketing capacity: The simple concept that made Uber huge can grow your business too

What is market positioning and where does it fit into your marketing strategy?

What is market positioning and where does it fit into your marketing strategy?

What the %@#$ is marketing debt (and 5 ways to get control of it now)

What the %@#$ is marketing debt (and 5 ways to get control of it now)

Your next market targeting strategy must highlight these two things

Your next market targeting strategy must highlight these two things

How to build trust by getting naked in your next business video

How to build trust by getting naked in your next business video

How to unship a feature: a simple communication strategy to keep customers happy

How to unship a feature: a simple communication strategy to keep customers happy

8 popular video ideas to supercharge your blog traffic

8 popular video ideas to supercharge your blog traffic

How the heck do you figure out how much to pay employees?

How the heck do you figure out how much to pay employees?

How often should you (or your business) blog?

How often should you (or your business) blog?

How to build a 32-week content plan in under 30 minutes

How to build a 32-week content plan in under 30 minutes

How I went from 0 to 36,359 words written in a month

How I went from 0 to 36,359 words written in a month

May

13

Want to be a better copywriter? Do your copywork on these.

1 min read

May

11

How to make better marketing decisions by working backwards

1 min read

May

09

Marketing Saas? Get to know these 7 teams at your company pronto.

1 min read

May

07

Stop hiding new features. Use these 7 channels to smash your adoption goals.

1 min read

May

06

New Saas features need love too: 9 steps to launch your next feature

1 min read