Peter Preston: Blog, Notes, Learnings and More

This is my attempt at explaining day-to-day product marketing and the strategies that drive good growth. Yup, that's it.

Featured articles

Building a Saas in 2022: Burn the roadmap and engage customers

Building a Saas in 2022: Burn the roadmap and engage customers

Why new mediums matter so much and 5 takeaways from Clubhouse’s rise and (maybe) fall

Why new mediums matter so much and 5 takeaways from Clubhouse’s rise and (maybe) fall

What are distribution channels and how can they help grow a business?

What are distribution channels and how can they help grow a business?

How to increase your ROI by 35% with integrated marketing campaigns

How to increase your ROI by 35% with integrated marketing campaigns

Harvesting value: How to price Saas and other products better

Harvesting value: How to price Saas and other products better

How to build successful products your customers want to buy

How to build successful products your customers want to buy

Unused marketing capacity: The simple concept that made Uber huge can grow your business too

Unused marketing capacity: The simple concept that made Uber huge can grow your business too

What is market positioning and where does it fit into your marketing strategy?

What is market positioning and where does it fit into your marketing strategy?

What the %@#$ is marketing debt (and 5 ways to get control of it now)

What the %@#$ is marketing debt (and 5 ways to get control of it now)

Your next market targeting strategy must highlight these two things

Your next market targeting strategy must highlight these two things

How to build trust by getting naked in your next business video

How to build trust by getting naked in your next business video

How to unship a feature: a simple communication strategy to keep customers happy

How to unship a feature: a simple communication strategy to keep customers happy

8 popular video ideas to supercharge your blog traffic

8 popular video ideas to supercharge your blog traffic

How the heck do you figure out how much to pay employees?

How the heck do you figure out how much to pay employees?

How often should you (or your business) blog?

How often should you (or your business) blog?

How to build a 32-week content plan in under 30 minutes

How to build a 32-week content plan in under 30 minutes

How I went from 0 to 36,359 words written in a month

How I went from 0 to 36,359 words written in a month

Dec

15

Building a Saas in 2022: Burn the roadmap and engage customers

2 min read

Dec

08

Why new mediums matter so much and 5 takeaways from Clubhouse’s rise and (maybe) fall

11 min read

Dec

01

What are distribution channels and how can they help grow a business?

8 min read

Nov

24

How to increase your ROI by 35% with integrated marketing campaigns

6 min read

Nov

17

Harvesting value: How to price Saas and other products better

8 min read