Peter Preston: Blog, Notes, Learnings and More

This is my attempt at explaining day-to-day product marketing and the strategies that drive good growth. Yup, that's it.

Featured articles

Your next market targeting strategy must highlight these two things

Your next market targeting strategy must highlight these two things

How to build trust by getting naked in your next business video

How to build trust by getting naked in your next business video

How to unship a feature: a simple communication strategy to keep customers happy

How to unship a feature: a simple communication strategy to keep customers happy

8 popular video ideas to supercharge your blog traffic

8 popular video ideas to supercharge your blog traffic

How the heck do you figure out how much to pay employees?

How the heck do you figure out how much to pay employees?

How often should you (or your business) blog?

How often should you (or your business) blog?

How to build a 32-week content plan in under 30 minutes

How to build a 32-week content plan in under 30 minutes

How I went from 0 to 36,359 words written in a month

How I went from 0 to 36,359 words written in a month

Oct

20

Your next market targeting strategy must highlight these two things

7 min read

Oct

13

Market segmentation? Unwrap the best way to nail your marketing strategy

7 min read

Oct

06

How to do market research for a startup (from a Saas product marketer)

7 min read

Sep

29

How epic companies like Nike and Amazon grab advantage with market orientation

7 min read

Sep

22

17 important lessons I learned from building a daily writing habit

8 min read