Want to be a better copywriter? Do your copywork on these. May 13, 2022 1 min read Marketing All it takes to learn good copywriting, is writing good copy. By hand. Over and over again until your hand feels like a stiff claw.
How to make better marketing decisions by working backwards May 11, 2022 1 min read Marketing Work backwards from the decisions you need to make. Then finding the right data gets so much easier.
Marketing Saas? Get to know these 7 teams at your company pronto. May 9, 2022 1 min read Marketing A product marketer's job is connecting lots of dots. Information comes from everywhere across an organization. Knowing the people who have that info is critical to doing your job well. Here
Stop hiding new features. Use these 7 channels to smash your adoption goals. May 7, 2022 1 min read Marketing New features don't launch themselves. Use these seven channels to tell customers about your new features. Boost adoption.
New Saas features need love too: 9 steps to launch your next feature May 6, 2022 1 min read Marketing Most customers don't stumble onto a new feature. You need to tell them about it. Here's a 9-step guide to launching a feature adoption campaign.