Ever feel like you're the only marketer on your team who can't write amazing copy? There are a million talented people writing landing pages, upsell emails, CTAs, and you don't think you're one of them.
You want to write captivating copy, too. You can get better at it by testing each piece you write, watching the reaction, adjusting for the next piece, and so on. That can take forever, though. There is a faster way.
Copywork. All it takes to learn good copywriting, is writing good copy. By hand. Over and over again until your hand feels like a stiff claw.
Copywork involves finding good copywriting and copying it word for word with pen and paper. If you're keen to get better, why not start right now? Here are 4 pieces of copy to practice your copywork today.
1. Cultivated Wit's About Us page. Often overlooked, a killer About Us page can bring your readers (and potential customers) closer to you. Cultivated Wit's About Us page isn't long. It's a demonstration of their work. And it's fun.
2. The Velocity Partners Home page. You might read "B2B marketing agency" and think stuff AF. Velocity says no to that. Their home page (the whole site, really) reads like you're talking to a friend. Simple language is effective language.
3. Who Gives a Crap's About Us page. As I said earlier, About Us pages don't get enough love, so we're fixing that right now. WGAC's About Us page is funny, serious, and mission driven. You can have fun doing serious s**t.
4. The Kurobota pork sales letter by Gary Bencivenga. The structure of this sales letter is something to behold. Before you click the link, do you actually believe that you'd spend 10 minutes reading about ham? Well, settle in. I guarantee you'll read the whole thing.