Want to be a better copywriter? Do your copywork on these.
All it takes to learn good copywriting, is writing good copy. By hand. Over and over again until your hand feels like a stiff claw.
Peter Preston
I'm a Saas marketing manager at ThinkTilt, makers of ProForma for Jira.
I'm also the founder of Dear Video, a recovering podcast host, and learning how to grown a brand on YouTube.
How to make better marketing decisions by working backwards
Work backwards from the decisions you need to make. Then finding the right data gets so much easier.
Marketing Saas? Get to know these 7 teams at your company pronto.
A product marketer's job is connecting lots of dots. Information comes from
everywhere across an organization. Knowing the people who have that info is
critical to doing your job well.
Here
Stop hiding new features. Use these 7 channels to smash your adoption goals.
New features don't launch themselves. Use these seven channels to tell customers about your new features. Boost adoption.
New Saas features need love too: 9 steps to launch your next feature
Most customers don't stumble onto a new feature. You need to tell them about it. Here's a 9-step guide to launching a feature adoption campaign.