All it takes to learn good copywriting, is writing good copy. By hand. Over and over again until your hand feels like a stiff claw.
I'm a Saas marketing manager at ThinkTilt, makers of ProForma for Jira. I'm also the founder of Dear Video, a recovering podcast host, and learning how to grown a brand on YouTube.
Work backwards from the decisions you need to make. Then finding the right data gets so much easier.
A product marketer's job is connecting lots of dots. Information comes from everywhere across an organization. Knowing the people who have that info is critical to doing your job well. Here
New features don't launch themselves. Use these seven channels to tell customers about your new features. Boost adoption.
Most customers don't stumble onto a new feature. You need to tell them about it. Here's a 9-step guide to launching a feature adoption campaign.