The fast and practical way to squeeze more content from your videos

Atomize your content

If you have a video setup and have started making videos, you can turn that content into an almost silly number of extra pieces.

From a single video you’re able to put your message in front of as many people as possible. And you can do that in whatever medium they find best.

Atomizing your videos is the best way to make sure that they get the attention they deserve.

Here’s my process for finding smaller, more immediately consumable clips. This starts after you finish editing your main video.

  1. Transcribe your video with timestamps. Read the transcript to find short video clips. Look for parts you can turn into blog posts, social media posts, or even community articles. If you're working with an editor, share a highlighted version of the transcript with them so they can see which content to use.
  2. Use the transcript as a blog post. Why not use the whole transcript? Fair warning, editing a transcript into a well-written blog post takes time. But if you have a writer who can take your transcript and turn it into an easy-to-read article, do it! It’s also OK to publish the transcript as-is, but make sure you have a human transcribe the video. AI generated transcripts are fast, inexpensive and accurate enough to review internally, but they aren’t worth sharing publicly.
  3. Write quick the social posts. Go back to your social media highlights in step one. Find direct quotes or rewrite the parts that stand out. You can use these on their own or alongside the video clips you highlighted. I like putting these into a separate document where it’s easier to do quick copy-edits.
  4. Export the audio for a podcast. This is the simplest way to get more out of your video. The audio is already there. It's already edited. Export it and turn it into a podcast. Mimic the Jocko Podcast. Keeps things simple. You don't need special intro music or a standard outro. You may already have that in the video. So, post the audio and be done.

Don't complicate things. Do publish things.

There's so much content on producing content that it can feel overwhelming when you're getting started. The idea is to start, gain momentum and then make the most of the product you create.

If you're not sure what to write about or what to make videos about, check out this post on coming up with a simple content calendar.

If you've ever thought about writing and making content, now is the time. Go for it.

Peter Preston

Peter Preston

I'm a Saas marketing manager at ThinkTilt, makers of ProForma for Jira. I'm also the founder of Dear Video, a recovering podcast host, and learning how to grown a brand on YouTube.
Brisbane, QLD