How to make better marketing decisions by working backwards
Work backwards from the decisions you need to make. Then finding the right data gets so much easier.
Work
Unused marketing capacity: The simple concept that made Uber huge can grow your business too
Unused marketing capacity is a collection of customer touchpoints you're not using as well as you could.
What the %@#$ is marketing debt (and 5 ways to get control of it now)
Moving fast is important, but sometimes we move so fast that we press publish before we're ready. That's usually when we get marketing debt.
How the heck do you figure out how much to pay employees?
Thoughts on figuring out what to pay and what work is worth as an employer.
The words I use at work
Joining a new team can be hard, but it shouldn't feel like a battle. Why the words I use matter at work.