How to measure the success of your Saas content for growth
What I think are important key performance indicators (KPI) for marketing a Saas product.
Saas
What are distribution channels and how can they help grow a business?
How do we put our products in the hands of our customers in the most valuable and profitable way? A certain kind of distribution is the secret.
How to unship a feature: a simple communication strategy to keep customers happy
For product marketers looking for the right way to communicate change to customers who are losing something in order to get more value.