The 4 laws of marketing objectives that will inspire your team Nov 3, 2021 9 min read Marketing Writing (inspiring) marketing goals is hard. Marketing leaders, there are 4 laws of writing effective marketing objectives (see section 2).
What is market positioning and where does it fit into your marketing strategy? Oct 27, 2021 10 min read MBA Positioning is about leading your business or brand on a journey into the market. Read to learn the two things good positioning will accomplish.
What the %@#$ is marketing debt (and 5 ways to get control of it now) Oct 26, 2021 5 min read Marketing Moving fast is important, but sometimes we move so fast that we press publish before we're ready. That's usually when we get marketing debt.
Your next market targeting strategy must highlight these two things Oct 20, 2021 7 min read Marketing Market segmentation offers clear choices of who to target and, equally as important, who not to target. We identify groups of people or businesses who need what we sell and who are profitable to sell to.
Market segmentation? Unwrap the best way to nail your marketing strategy Oct 13, 2021 7 min read Marketing I need to know - or be able to learn - how large a market segment is and whether or not it's big enough that we can make money from it.