How to measure the success of your Saas content for growth Feb 9, 2022 3 min read Marketing What I think are important key performance indicators (KPI) for marketing a Saas product.
What makes customers say no? Figure this out (plus more) to find great content ideas Feb 2, 2022 7 min read Marketing Who the **** are you writing for? Define your audience by asking questions and learning more about why they buy and (almost more importantly) why they don't. Plan content from there.
Building a Saas in 2022: Burn the roadmap and engage customers Dec 15, 2021 2 min read Strategy Instead of assuming I know everything, I'm setting out to learn a product's jobs to be done from customers. Here's how it starts.
Why new mediums matter so much and 5 takeaways from Clubhouse’s rise and (maybe) fall Dec 8, 2021 11 min read Strategy New mediums, new tools and new platforms can be a huge advantage to the early adopters IF the new medium itself gains traction and grows like crazy.
What are distribution channels and how can they help grow a business? Dec 1, 2021 8 min read MBA How do we put our products in the hands of our customers in the most valuable and profitable way? A certain kind of distribution is the secret.